20/12/2005

Consumer Electronic Show

Incredible,

I'm going back to Las Vegas for the International Consumer Electronic Show from 5th to 6th of January 2006 :o)

Feel free to visit our TomTom stand North Hall/5635!

24/11/2005

Who moved my cheese?

Incredible,

Fast growing companies need to refine their strategy and align their structure to it.

Sounds quite logical but when you are directly concerned by that kind of change, you feel a little bit like the character of Dr Spencer Johnson's book who is wondering "Who Moved My Cheese?".

This excellent metaphore about dealing with change learnt me how to find my way and adapt to changes. And it's important because companies are looking for "flexible people who are not possessive about the way things are done around". So where's my new cheese now?

10/11/2005

What is the title of this book?

Incredible,

I publish a book on a new marketing concept I've figured out :o)

Many thanks to my publisher, Eyrolles, and especially to Stéphanie!

 

If you are a marketing/communication/advertising professional willing to share your experience, feel free to contact me.

More infos coming soon ...

12:30 Posted in Books | Permalink | Comments (1) | Email this | Tags: Marketing